Jeep Baptizes New Cherokee as the "Zi You Guang" in China


China will be the first market outside of the United States to get its first view of the new and rather controversial looking, 2014 Jeep Cherokee, which will make its international debut at the 2013 Shanghai Auto Show on April 20.

While the looks will remain the same, Jeep's local arm decided to name the SUV the "Zi You Guang", which, at least according to CarNewsChina, loosely translates to "Liberty Light", so in some ways, the new Cherokee keeps the name of its predecessor (called Liberty in North America).

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