Kia Launches New China Brand Horki with Forte-Based Concept Sedan


As if China didn't have enough brands of its own as well as from Asian and Western carmakers, an increasing number of established companies like Kia are expanding their local portfolios with new names.

At the Auto China 2013 in Shanghai (April 20 to 29), Kia and its local joint venture Dongfeng Yueda Kia (DYK) announced the creation of a new automotive brand named Horki", which it says, combines two Chinese characters, "Hor" signifying China and "Ki" signifying driving.

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