New Toyota ME.WE Concept is What You Get When You Let an Architect Design a Car


Automotive designers and architects are two different breeds of artists, who seldom cross paths. For whatever reason, Toyota wanted to bring the two different worlds together and create a special concept named ME.WE., which is the outcome of collaboration between its ED2 European Design studio in Nice, France, and French architect Jean-Marie Massaud.

So what is the ME.WE Concept? Well, Toyota describes it as being a pick-up, convertible, off-roader and small city car in one, adding that, "It is a no-extras package, conceived as an 'anti-excess' vehicle. In short, the Toyota ME.WE represents the transition from the culture of 'more' to the culture of 'better'".

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