Nissan Cuts Prices by Up to $4,400 on Seven U.S. Models to Rank Higher in Online Searches


Nissan will cut prices on seven of the 18 models it offers in the U.S. with the aim of making its cars show up more often in shoppers’ Internet searches. The price cuts vary from 2.7 percent, or $580 (€440), on the top-selling Altima midsize car to 10.7 percent, or $4,400 (€3,335), on the Armada big SUV. Other models included are the Sentra, Juke, Murano, Rogue and Maxima.

The seven vehicles that are getting the price cuts account for 65 percent of Nissan’s U.S. sales, according to Jose Munoz, Nissan senior vice president of sales and marketing for the Americas.

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