We Learn Citroen’s Plan to Reinvent Itself from Brand's CEO


Citroen management is going to address rightful concerns regarding their model lineup overlapping that of sister-brand Peugeot, and in order to make the double chevron logo relevant again, they are going to aim these cars at a different audience, which is more into touchscreens than sports suspension packs.

The information comes from the brand’s CEO, Frederic Banzet, who has announced that they their new line of C-branded cars will better compliment their range of “nearly-premium” DS-badged offerings by “optimizing cost-to-function ratio.”

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