Volkswagen Falls Into the iFad with New iBeetle, Debuts in Shanghai


If you love marketing-driven spins on products, then you'll like what Volkswagen came up with for its retro-styled Beetle compact car. Enter the new iBeetle Edition that's set for a global premiere at the Auto China 2013 in Shanghai this weekend. You don't have to be an Apple-junkie to understand the meaning behind the name, but the result might leave you puzzled.

According to the German automaker, the iBeetle is the first model line from the entire VW Group [sic] "in which the iPhone will become an integrated component". What this means in practical terms is that the iBeetle hatch and iBeetle Convertible are offered with a special app and an Apple iPhone docking station. No really, that's all it is…

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